Thursday 13 March 2008

Tips on taking product shots

Product shots are really important when it comes to selling an item over the Internet. This is especially so because many online retailers sell the same products. However, the problem is that many of them choose to use stock photos. But, when stock photos are used it does not give the consumer a good idea of the detail of the item for sale. As a result, product shots are really important and they may very well be the difference of selling an item and losing a customer.

Product shots are not that difficult to achieve, even if you have never taken any. You just need to understand the basics of a great product shot and you will be able to take them.

Quality
Using a digital camera to take product shots is important. However, you will need to use the highest resolution settings the camera has. You want to use a camera with high megapixels but with a minimum of three megapixels to ensure quality. So, you don’t need a top of the line digital camera. An average camera will do.

Lighting
You want to ensure your original photo is as good as possible so editing will make it better. If the photo has poor lighting or is overexposed then there is no saving it.  A plain background with front lighting that is natural is usually the best way to get a good product shot. Choose a contrasting background to the product you are selling. The contrasting color will make the product sot pop.

Backgrounds
Use a plain background. The reason why plain backgrounds are important is because they are not distracting. You want the product shots to focus entirely on the product, not something in the background. When only the product is in the photo then buyers will only see that and focus on it, rather than something else. This is exactly what you want.

Details
Many times individuals choose to purchase an item in a brick and mortar store, even if it is more expensive, simply because they can see the product in detail. So, when it comes to product shots you will want to show as many details as possible. Close up bubbles are very helpful in this situation and will allow customers to check out the details without having to load multiple photos.

Coloration
Use Photoshop after you have your photo so you can enhance colors and make the photo pop. Focus on using real colors and just making them more vibrant rather than completely changing colors simply because you can.

Finishing Touches
You can really enhance your photos, especially if you are an amateur, with toolbars like brightness and contrast and auto levels. This makes the photos look better, which is what you are going for.

These are just some suggestions to help you take better product shots with a digital camera. If you use detailed product shots then you will see that you will have more customers and make more sales. Go ahead and give it a shot and you will see that it is not that difficult.

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